After making a redesign of its mobile apps for Maps, Google announced the establishment of a new display advertising system “relevant” in its mobile service. The focus is on proximity.
“We are launching a new advertising experience, we believe more attractive to users and more effective for advertisers,” Google explains on his blog dedicated to Adwords. Advertising takes place at the bottom of the screen when the mobile user performs a search. The concept: to promote a place close to the user and associated with the request. “Advertising has a title, a text and a link to get directions’: it is possible to be guided to the place highlighted in Maps, in one click.