Google may have found a way to meet the online content publishers tempted to make their paid items.
Publishers and Google are rarely mix but it seems that the two sides could finally agree. Repeatedly drag to justice throughout the world, the California firm was often accused of infringing copyright by collecting articles from some 4,500 publications in Google News. If more disputes have been settled, Google is however permitted to affix the sponsored links and new is drawn the ire of the press claiming a share of the revenue.
In 2009, Rupert Murdoch had thrown in the towel. Despite an unfavorable analysis, the tycoon of the American press had decided to return to a subscription model for several of its publications. “The digital revolution has opened many new channels of distribution inexpensive but has not so far made the free content (…) Quality journalism is not cheap,” he said then. The man also pointed practices freely giving Google access to the content of its magazines through the search engine. He wanted so remove all pages of the engine index explaining that “Internet users who browse randomly on our pages have low commercial value.”
Google, however, about to launch a new mechanism called Consumer Surveys. The latter target primarily publishers currently thinking about their economic model. The user wishing to read an entire article must answer a multiple choice question after a study set up by advertisers. Specifically, advertisers pay Google between 10 and 50 cents for each of the responses to their questions and the California firm will donate 5 cents in turn to the magazine for each of the responses of Internet users. Then the results of this study will return to advertisers who will thus be able to better target their advertising campaigns for various media.